I think that is going to be really good. I have 4 boys and myself. And going food shopping is not cheap. the way the economy is we need a supermarket like this. Thanks looking forward to see one soon.

Cool. Next put a pawn shop in Fitness Zone, Blockbuster could become a bail bonds/check cashing place...

Leslie...I totally agree with you, it's starts with something you think is harmless and "good for the community" and then branches out to those other types of businesses you wrote about!! The demographics have changed drastically in this area...and not for the good! Putting this type of store here is going to lower property values even more...why not try putting a Whole Foods or Wegman's in the old Super Fresh location..at least it would attract a more affluent clientele.

This store will make the town look cheap, definitely disagree with opening this.
Rather see Wegmans or a Panera open.

To many rich people in town us poor folk would like a break .they still pay taxes

It's a short drive down Route 130 to the Bottom Dollar they are building in Bordentown. So if you want cheap, nutritional empty food head there. Those of us not underwater on our mortgages may very well be plunged in to deep water if stores like this move in to town. We moved here 10 years ago and things were nice, schools were highly rated. Property values, school rankings and cleanliness have degraded so quickly!!! Please do not allow this store to happen!

We must not forget the middle to upper middle class residents in East Windsor and Hightstown. We don't need another store, e.g. "Bottom Dollar" grocery store. Raise the bar.

bottom dollar?? sounds like bochelism and another "quality" walmart. we need a healthier alternative, such as, whole foods or wegman's.

I agree with all of the previous posters who think this type of store will detract from our community - and I LOL'd at Leslie's comment - hit the nail on the head!

I recently just moved here from Brooklyn to escape these type of stores and the issues that they lead to! I really hope it isn't built!

This is a sign of our economy that people aren't going to higher end stores. We do have a dollar tree, is it too a bad store because I didn't see a bail bonds open up near it? I just think leaving it empty is worse than having a Bottom Dollar.

The last thing we need around here is a Bottom Dollar store. Don't we have enough dollar stores around here? Think about the small mom and pop places still around. When will people be happy, when they're gone? One day you're going to wake up and all there is going be left is a few big companies with their so called low and cheap prices that will go along great with the poor quality of what they sell. Why don't they use the former Super Fresh site to make either a senior citizens center with activities for them, or a center for kids with activities to engage them? Let's help our senior citizens that have contributed so much to our communities over the decades. Let's help our young children by mentoring them. Have guest that are or would be role models for them. Let's get these children on the right track and keep them there. There are so many other worth while things we can do here to help our community, building another cheap store is not one of them.

Bottom Dollar stores aren't known for their "quality" merchandise. Their reviews on the internet speak for themselves. East Windsor and Hightstown has a varied community and we need to have retailers who can serve all our needs. This isn't a matter of who has money and who doesn't. Our community has residents who are millionaires as well as on food stamps. But we DO need somewhere else to shop besides Shop Rite. Superfresh was there for over 30 years (was an A&P before that). Through bad corporate choices they closed - not the fault of the residents.

In response to Mr. Texidor's comment... East Windsor has a beautiful Senior Center which is on Lanning Boulevard. Hightstown residents are welcome there as well - even has bus service for 50 cents! As far as a place for kids.. that has been an issue for as long as I can remember. However one must remember that keeping kids "entertained" is the parents job as well.

As we all become increasingly aware that many cheap and processed foods offer less nutritional value than non-processed and higher quality foods, it quickly becomes evident that cheaper isn't better. The choices offered in stores like Wegmans, Whole Foods, and Trader Joes are more in line with what an informed community prefers. That our town may gain some clout with having a better caliber supermarket would be a nice side benefit. I disagree that it's a upper and middle class issue, it's a nutritional issue.

Whole foods feels that this area is not suitable for one of their stores. Apparently bottom dollar did the same research. Doesn't leave you with a warm fuzzy feeling does it.

Many commenters have said that they would prefer a Wegmans or Whole Foods. Does anyone shop at McCaffrey's? What are our feelings on that store which is between 3-6 miles away from Hightstown/EW depending on where you live.

There is not enough market to support a Wegmans or Whole Foods here. Support McCaffreys so we don't lose that too!! You can buy good wholesome veggies at Stultz farm too. As much as I applaud the mayor for her pro-business attitudes I fear that bottom dollar would indeed diminish the community.

Please tell me this is in April Fools joke. I've lived here my entire life and can say I've seen a change in direction the last 10 years that I'm a little concerned about. While the cost of living continues to rise, along with the taxes, the quality has not seemed to follow it. As much as I would like a Whole Foods or Wegmans, I understand that the demographics won't work here but there has to be a healthier choice that could slide into our market than Bottom Dollar. I also wonder why the old Genaurdi's has remained vacant. Is Shop Rite paying the rent to keep out competition? Big stores have been known to do things like that.

Have any of you ever even been in a Bottom Dollar Food store??? Does anyone of you know what Bottom Dollar Food is about??? Please take the time to research before you sound off. Internet postings are not research. You need to see for yourself. I love the new store in Hamilton. The store is always clean and well stocked and I am yet to have a bad experience there. The worst thing I could say is that the store is very busy and sometimes I have to wait in line a bit. However the food is great and so are the prices. I paid regular price for a 2 liter of sprite the other day ($1.23) and it was still 2 cents cheaper than shop rites sale price of 4 for $5.00 ( must buy 4). Pop tarts for $1.68, Maiers Italian bread for .88 cents. They will beat any competitors price by a penny. Say what you want, but I will be glad when they come to East Windsor. I won't have to pay those ridiculous McCaffery's prices or deal with parking and poor service at shop rite any more.

What exactly is a "better quality" store? How exactly can you determine better quality having never stepped foot in Bottom Dollar yourself? Last time I checked all three of those items were available at Wegmans too. Be my guest if you want to pay $4.99 for a loaf of whole grain wheat bread at Wegmans, even if you could get that same loaf for $2.50 at Bottom Dollar. If you don't believe me then go see for yourself.

Who is advertising poor quality food? Last time I checked no grocer was going out of their way to advertise soy, edamame, and tofu on tv and radio commercials. Companies advertise what sells. They advertise potato chips, soda, tastykakes etc. If you want healthy that's great! You can get healthy foods at Bottom Dollar. What makes you think you can't? They may not have as much to offer as a traditional grocery store but that's the point. Thats one of the reasons they can sell for less. It has nothing to do with the quality of the product. They sell
what people buy most. Not what 5% of people buy most.
I'm not advocating for anyone. I want to save money and Bottom Dollar allows me to do that. I have not had any of the "quality" issues you seem to know so much about. You seem to be getting your info only from the name of the store... Is that accurate??? Whatever happened to "don't judge a book by it's cover.". Feel free to continue driving your hybrid prius to your overpriced top dollar soy grocery store and raising you nose up to everyone else who wants to save a few bucks. Goodnight.

you are correct- companies advertise what sells and it's up to the consumer to conduct proper research and educate themselves. those that refuse to evolve buy junk food, such as, sprite and pop tarts.

for the record, i drive a lexus not a prius :)

Although I'm not sure I want a Bottom Dollar, I find some of these comments to be a little insulting. Who cares about the Lexus you drive? I think the upper middle class does a fine job of looking out for themselves, they don't need my help. And if any of you, for just one moment, thinks any business comes to EW w/out first jumping through the Mironov's hoops, then you are in fantasy land. The Mironov controlled planning board has required the most ridiculous parking lots known to man. Why won't Whole Foods or Traders Joes, (or hey remember Kohl's?} come here? Simple answer, too much politics.
There are vacant store fronts and homes for sale everywhere in town.

Timely article highlights Consumer Reports supermarket ratings of 52 supermarkets across the country. Wegmans and Trader Joes are at the top. ShopRite is 24th (below Target, oh my). Bottom Dollar isn't in the ratings but Food Lion which is owned by Bottom's parent company is EIGHTH FROM THE BOTTOM. Comments on the article's site from Food Lion shoppers concur with the rating.

Link to article:
http://lifeinc.today.msnbc.msn.com/_news/2012/04/03/10986115-best-and-worst-supermarkets-shoppers-tell-all

I'm almost embarassed to say that I live in East Windsor based on some of the comments above. "The store will make the town look cheap." Are you kidding me? It's OK to have East Windsor as the fast food capital of the world (Taco Bell, Wendy's, Burger King, McDonald's, etc.) but god forbid a lower cost grocery store option should open in town for people that want to save a couple of bucks. if you want to spend a lot of money on food, McCaffery's just down the road on 571 will gladly take your money and you can rub elbows with all of the West Windsor well-to to-doers. I, for one, applaud any new business like this that targets East Windsor and will bring tax ratables to a town that should welcome a business like this. What's the next thing people will propose, putting up a fence around Hightstown to keep all of the Equadorians in?

maybe we need another taxi company .we can be like newark then

Thank you ewrezz for acknowledging what I said in regards to Oxford Drive Posse remarks about Ecuadorians. It was not called for and had no business in this public forum. I'm glad some one else recognized the remark for what it was and the type of person that would make such a remark. And yes, let's see how happy they are when they get their next tax bill next year!

I find it interesting that there is such a fuss about Bottom Dollar. Dare I propose that people are smart enough to make healthy choices while saving money at the same time? Trader Joes is by far, my favorite store second to Wegmans (although Wegmans in in the NYC metro area pale in comparison to those, say, upstate NY. Ditto for Whole Foods, I work near the Battery Park location and have frequented NJ/LI area stores and they pale in comparison to those in other locations across the US). That being said, I have been known to patronize low cost markets as well for certain staples that are far cheaper than the supermarket, Costco or most stores. But maybe that's because I'm saving to upgrade my Odyssey to a Lexus :-)

Super Fresh had a seafood section that was the pits, but they still drew customers. Let's face it, as I said earlier, businesses aren't exactly wearing a path to EW. So forget about TJ's, Whole Foods etc. C'mon folks, Burlington Coat factory, Wal Mart, dollar stores,fast food alley, lots of vacant store fronts.......this is the reality of EW. Once you overbuild strip malls you take what you can get to keep them occupied.