Deli and Grill is the Perfect Stop for the Hungry Traveler in East Windsor

There is an intersection in East Windsor that is a major central New Jersey crossroads, where Route 571, an east to west traffic artery, meets Route 130, which runs north and south. Next door to a gas station where people can fill up their cars is a conveniently located gourmet deli and grill called , that Sunny Singh envisioned would be the go-to place for people to fill up their empty stomachs and quench their thirst.

“I knew there would be lots of good traffic at this location,” said Singh. “It’s a hustle-bustle area and the perfect place to meet the needs of today’s busy on-the-go lifestyle that most people seem to be living.”

Singh used to work in the mortgage business next to Blockbuster in the same shopping mall. But when the financial market collapsed in 2008, he decided it was time to get out of that business and try something completely different. After planning, designing and rebuilding the former Dunkin’ Donuts store, he opened Muncheez in the spring of 2009.

“I figured you can’t just sit at home and wait for things to get better,” he said. “At some point you have to go out and take some risk and make something happen. The timing turned out not to be the greatest for starting a new business, but we’ve been through the worst and are hoping for the best.  I’m a fighter. I have lots of money that has been invested so I can’t fold and run; I have to make it work.”  

Singh is no stranger to hard work and long hours; Muncheez is open from 5 a.m. to midnight Monday through Friday, and 6 a.m. to midnight on weekends. During the summer the deli and grill are open 24/7.

“We serve breakfast, lunch and dinner and we try to be very convenient for everyone’s hectic lifestyle,” he said. “The mom and pop stores like mine put a personal face on business and people have to remember to support small businesses, especially in a world that has become too conscious of big brand names. Especially in this economy we have a limited budget to do any kind of advertising or marketing so we have to try to win our customers by giving great value and service and by being the best we can be."

Singh says his constant challenge is to understand his competitors so he knows what he is up against, and to stay a step ahead when he is trying to woo new customers and win back the repeat customer.

“Our prices are some of the best not just in town but anywhere,” he said. “On Sundays, you can buy one sub and get one free. We recognize that these are tough times and people need help. It’s nice to get a break with the money and also to get a break with the cooking.”

Muncheez also specializes in catering. The menu is posted on the store’s Facebook page and Singh is very cognizant of the importance of social media and word of mouth in spreading the word about his business. Singh says his client base consists of drop-ins — travelers who are passing through the crossroads — and then a steady list of regulars from the local schools and businesses.

“I have a lot of working people who come over for lunch from McGraw Hill and the East Windsor Medical Plaza,” he said. “We have lots of students, too, from Hightstown High School and the Peddie School. We do a lot of catering for Peddie’s athletic department. We appeal to people of all ages, young and old, because we make everything fresh to order right here, egg sandwiches, cheese steaks, wraps, Reuben sandwiches, grilled burgers, milkshakes, coffee and frozen coffee lattes. We also started free delivery with a 20 dollar minimum purchase to Cranbury and Hightstown, and west to Princeton Junction and of course in East Windsor.”

Singh says he is in the business to stay; he feels he has an important stake in the ground as a person who both lives in East Windsor and owns a business.

“This is my community,” he declared. “I pay a lot of taxes for my house and my business so I want to be the best for this town and the people in it.”