Shiseido America To Expand East Windsor Facility

Shiseido America in East Windsor will be undergoing a 72,988 square foot two-phase expansion of their facility on Princeton-Hightstown Road. The building is currently 211,000 square feet and has 150 full-time employees and about 150 temporary employees. The expansion will bring an additional ten full-time employees to the building.

The first phase of the expansion (Phase I) is the construction of a 54,580 square foot office addition which will be tacked onto the existing warehouse building. Phase I will also include the creation of additional parking spaces, a storm water management bass, a widened driveway and an expanded loading area.

Phase II is the construction of an 18,408 square foot addition which will be located behind the existing office building. Both Phases of construction are expected to be completed by mid-summer 2013.

This expansion will allow Shiseido to gradually shift some distribution from their Oakland facility to the East Windsor facility. The manufacturing and warehouse additions will enlarge the space capacity for handing the company’s innovative cosmetics brands which include Shiseido, Nars, and Bare Escentuals.

The additions will also increase the exportation of products manufactured at the East Windsor facility to Europe and Asia. The expansion also lets the loading docks to be moved inside in order to create a more systematic floor loading system.

“Shiseido is one of our preeminent companies and community-minded corporate neighbors, and we are excited that East Windsor is such a great location to grow their company,” East Windsor Mayor Janice Mironov said. “Shiseido’s continued success and decision to expand illustrates East Windsor’s business attractiveness, and will add tax dollars and new jobs for our community. With a long company history of promoting and protecting our green environment, the corporate leadership and staff of Shiseido America has set an admirable model for businesses in our community and around the world.”  

Shiseido America is a subsidiary of the Japanese-based corporation Shiseido Company LTD, which established their operations in East Windsor in 1998 and serves as a manufacturing center for the company.

Shiseido Company LTD, is the fourth largest cosmetics company in the world. They develop upscale cosmetics, personal care items, toiletries, sun care products, fragrances, professional salon hair care products, pharmaceuticals and fine chemicals.  

Shiseido in East Windsor received a New Jersey Environmental Excellence Award in 2010 for reducing reliance on traditional sources of electricity by 80 percent through the installation of a roof-top solar array, a modest sized ground-based array, and various energy-saving initiatives.  

“Shiseido is proud to have worked closely with Mayor Mironov and the Township for over a decade and is very appreciative of the partnership we have established with East Windsor’s local officials,” Shiseido America President and Chief Operating Officer Edward Houlihan said. “We are hopeful that we will continue to deepen our productive relationship with the community and continue to expand our presence and business activities in East Windsor for years to come.”