East Windsor's McGraw Hill FCU CIO Among Featured Leaders in THINK Conference Panel

June 9, 2014; East Windsor, NJ – Credit union employees and leaders joined with marketing, technology, and management innovators in New Orleans at the CO-OP THINK Conference (May 19-22) to discuss strategies for the advancement and growth of credit unions. The event featured presentations and discussions with some of the world’s most respected new-media, branding, and marketing experts. Michael Sullivan, Executive Vice President and CIO of East Windsor-based McGraw Hill Federal Credit Union, participated in the conference and shared the stage as part of a dynamic panel with bestselling author and online marketing guru Gary Vaynerchuk and former head of marketing for Facebook and online marketing authority Randi Zuckerberg.  

“At McGraw Hill Federal Credit Union we recognize that it’s vital to stay ahead of the curve when it comes to digital marketing and social media. It’s through online marketing and communications that we engage with our members and build trust. At the THINK Conference, we shared our best practices as well as learned from elite marketers who are on the cutting edge of this important communications technology,” said Mr. Sullivan.

The panel discussed the importance of social media and its many benefits to credit unions and their members. Experts presented strategies, tactics and opportunities that credit unions have in today’s marketplace for bring their value messages to a wider audience.  

McGraw Hill Federal Credit Union has made it a priority to provide members with anytime,  anywhere  access to account information as well as develop social media based approaches for member interaction. The credit union’s new website integrates social media seamlessly, providing members with a familiar and easy way to interact with the credit union.  

For more information about McGraw Hill Federal Credit Union, follow @McGrawHillFCU on Twitter or visit  www.McGrawHillFCU.org. To view videos about McGraw-Hill FCU, go to www.youtube.com/McGrawHillFCU.

McGraw-Hill Federal Credit Union, a member-owned cooperative, is a leading and progressive financial institution committed to members and the community at large through financial technology, financial education and literacy, and a consultative approach to banking. The credit union offers a full range of banking, investing and insurance services to more than 20,084 members worldwide and serves more than 120 companies as a valued financial wellness benefit.  For more information about McGraw Hill Federal Credit Union follow @McHillFCU on Twitter or visit  www.McGrawHillFCU.org.  To view videos about McGraw-Hill FCU go to www.youtube.com/McGrawHillFCU.

PHOTO CAPTION:
From left: Chris Chippindale, VP, Ent FCU, Colorado Springs, Michael Sullivan, EVP/CIO, McGraw-Hill FCU, East Windsor, NJ, Gary Vaynerchuk, and Randi Zuckerberg. The group participated in a panel discussion about the importance of social media and its many benefits to credit unions and their members.