Sandwich Boards, Other Signs Permitted at Cranbury Businesses

Cranbury businesses will have more flexibility posting signs outside their storefronts without planning board approval.

An ordinance passed unanimously Monday night allows for businesses on Main Street to use sandwich board-type signs and those that come off the business to be used.

Businesses on Route 130 can also use temporary or permanent signs closer to the roadway without planning board approval, according to Township Committee member Jay Taylor, who was part of a subcommittee that recommended the changes. 

“The businesses are key to our town,” Taylor said in an email. “They not only generate tax revenue, but many family memories are formed at our businesses whether it's getting an ice cream cone after a game, buying a birthday gift or having Friday night dinner.  With the economic downturn we needed to do everything we could to help our businesses thrive.”

Business owners said in December that the town’s ordinance was too restrictive, according to Taylor. A subcommittee, chaired by zoning board member Brian Schilling, was formed. Planning board members Jason Steward and Art Hasselbach, and Taylor also made up the committee. 

Taylor said the subcommittee met “a number of times” and made a presentation to the planning board, which referred it to the Township Committee.

“We all benefit if our businesses can attract new customers and remain profitable.  By having a thriving commercial sector it attracts new businesses to town, which in turn helps our rateables,” Taylor said.

The ordinance in full can be found to the right of this article. 

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