Shop Local on Small Business Saturday
Just what is Small Business Saturday and why should you support it in East Brunswick
Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves. What about those mom-and-pop businesses all over East Windsor, Hightstown, and Cranbury and beyond that are the backbone of America’s economy? Just when do they get their day? That’s basically the question that was asked back in 2010 when the concept of Small Business Saturday was born. Small Business Saturday is “a day to celebrate and support small businesses and all they do for their communities,” the U.S. Small Business Administration explains on its website. American Express gets the credit for founding the shopping holiday, which got its official start on Nov. 27, 2010, according to the Small Business Saturday Facebook …
