Trader Joe's and Whole Foods Take Stock Before Opening Stores
Residents want to see one of the grocery chains open in East Windsor, but each company has its reasons for when and where they open.
There are more than a few vacant storefronts in East Windsor, including the empty location where Super Fresh used to be. Last week, more than a few residents said that they would be interested in having a Trader Joe’s or a Whole Foods fill the void. But it’s not always that simple. Each company has it’s own standards and requirements that have to be met before they expand into an area, and even then, meeting those standards doesn’t necessarily mean the companies will come. “It’s all laid out on the web,” Whole Foods spokesman Michael Sinatra said in an interview last year. “People always think it’s financially driven, they think it’s about income. But one thing we do look at is the number of college educated people in an area.” Sinatra …
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Christina Marie
12:04 am on Thursday, March 21, 2013
Have to agree with Hightstown Homeowner...it's done by all the stores! Aldi wouldn't go into a high income area just like dollar food stores or even dollar stores for that matter. Your shop rite price plus card...dictates what the store should stock and what they should put on sale...based on your purchases. It's called Sales and Marketing...strategic planning..vital to any profitable business. … more ›